Two independent research passes (top entertainment companies + top musicians, US market) served as the starting point. For each brand we built two distinct visual directions — full layout, typography, graphics, and micro-interactions — in plain HTML/CSS, no frameworks. All menu links currently point within the same page (section anchors) — the rest of the subpages don't exist yet.
Ash liked Immaqul8 Concept A — he just asked for a change of colors and layout, and sent over the real IMQ Creative logo (violin, black/white/red/gold). Below are 3 new variants built on the Concept A structure, each with a different color story and structural layout.
Closest to the original Concept A — the same centered layout, but the real logo (violin scroll + serif "IM" + red "Q") in place of the wordmark, ivory + red + muted gold.
A different layout: hero split into two columns, copy on the left, an embossed/engraved "IMQ" plate on the right. Nearly monochrome, red used only as a single flash (violin, "Q", "8").
The most distinct layout: a small logo sealed inside a gold ring like a wax seal, with a separate, oversized headline below — "Signed, sealed — delivered in gold." Gold dominates, red as the second accent.
The first five concepts, before Ash sent over the real IMQ Creative logo. Superseded by the direction above — kept here for reference and comparison.
The company: events, corporate production, video/visual production, record label.
Full-screen hero with an animated gold "foil" wordmark, a marquee service ticker, an artist roster grid, a spotlight that follows the cursor. Type: Anton + Manrope.
A magazine-style, asymmetric layout with a fluid chrome form, italic serif "Fraunces," glass roster cards, and numbered sections styled like a press issue. Cooler, more "agency" wow.
The artist: producer, songwriter, performer — Los Angeles.
A stage spotlight, foil wordmark, subtle pulsing sound rings in the background. Solid, but too close to the Immaqul8 A aesthetic — missing a strong signature element of its own.
Same direction, elevated with a strong, concrete signature element: a spinning record with a turntable arm behind the wordmark, livelier two-tone lighting (gold + violet), and an equalizer by the header.
An animated, "neon" dusk sky, skyline silhouette + palm trees, a wordmark with a flickering neon effect, VHS grain and scanlines. The boldest of the five directions.
Immaqul8 B (Platinum Edit) — the chrome form + editorial layout is something entertainment companies in this space don't usually do. Left unchanged.
YESAsh Hamman B (After Dark) — the strongest of the five, an immediate "this isn't a template" effect. Left unchanged.
YESImmaqul8 A (Gold Standard) — holds up well, well executed, though the black-and-gold direction is the most "obvious" choice for this industry. Left unchanged.
UPGRADEDAsh Hamman A — the first version was solid, but too close to Immaqul8 A and lacked a hero moment of its own. Added a spinning vinyl + turntable arm as a clear, memorable signature for an artist-producer → resulted in v2 (the original v1 kept for comparison).